Joffrey Mabuma
TEAMWILLE GmbH, Germany
Title: Platform-thinking is the future of automotive aftersales and telematics
Biography
Biography: Joffrey Mabuma
Abstract
Industries, originally dominated by traditional key players providing products or services based on pipeline businesses, have been disrupted over the last decade by platform businesses. Could also a new platform disrupter such as Airbnb or Alibaba win over the data-based aftersales automotive business in the same fashion? Platform building in automotive aftersales and in particular in telematics has to be framed by adapted platform-thinking strategies to become successful. One goal of this workshop is to adapt existing platform-thinking strategies to the special case of aftersales in automotive industry as follows: evaluate the competitors and the market potential for platform building; identify possible stakeholder groups to further interaction among them; define your core interaction; solve the “chicken-egg” problem; create network effects between users and; benchmark the value of the network effects with respect to the competitors and fix the price. The other goal of this workshop is to apply this adapted platform-thinking strategy to the specific case of telematics in automotive aftersales while comparing vehicle-data: transferred in automotive electronics based on original equipment manufacture’s products and services; extracted from on-board-diagnostic systems aggregated by a platform disrupter. There are two key messages that the audience will learn from the workshop: inform the audience about the global disruptive context in industry and how successful platforms work and; give food for thought to the audience related to a switch in thinking about automotive business (product is out, platform is in) based on an actual use-case.